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Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective /

by Osinga, Ernst.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 1, page 109.Subject(s): Advertising | Kalman filtering | Pharmaceutical marketing | Stock price returns | Stock price volatility | Time-varying parameters

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0199

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